There comes a time during every online conversation when, after you have listened intently to what your site visitors have to say, it is your turn to speak.
A visitor arrives on your website. This is your moment. What are you going to say with your web content? What message can you deliver to keep them on your site longer?
Remember, your site visitors are one click away from leaving your website. All they have to do is click the Back button.
Since you have a business website, you want your visitors to take some kind of action — sign up for your newsletter, download your white paper, or register for a webinar.
Your ultimate goal is to persuade them to buy your product or service. But before they reach that stage, there is something else you must do first.