“An ounce of prevention is worth a pound of cure.”
— Benjamin Franklin
Develop High-Quality Web Content on Time and on Budget
Developing high-quality web content is hard. Delivering that content on time and on budget is harder.
As an online marketer, you may think you face an impossible mission. You’ve missed another deadline. Your web development project is behind schedule.
There is a solution to your web content problems. That solution begins with strategy and proper planning of content development.
If you fail to plan, you plan to fail
The number one reason website project plans fail is because the content is not delivered on time.
In The Web Content Strategist’s Bible (2009), Richard Sheffield outlines three causes for this failure.
- The web team assigns arbitrary time frames to content development.
- Web developers do not understand the editorial process.
- Project managers do not plan for missed deadlines at content milestones.
When websites are built, content development usually takes a back seat to design and technology. That’s the main reason why website projects get into trouble.
Prevention is better than cure
Content strategy is better than content therapy. Get it right from the start, and you will save yourself a lot of time, money, and headaches.
But what is content strategy? Basically, content strategy is a plan for content creation, delivery, and governance [Halvorson, K. and Rach, M. (2012). Content Strategy for the Web, Second Edition].
From a business perspective, it is important to understand that content strategy includes more than the editorial side. To achieve your business goals, your website must include the right balance of promotional content.
This is where content marketing comes into play. With the right approach, you can create content that your readers will want to consume. That’s the first step in achieving your online business goals.
High-quality web content is the best medicine
You may have heard that food is the best medicine. Diet, like exercise, is a basic tool in preventing disease and promoting health.
Likewise, content is food for your website. And the quality of that content promotes a healthy website and prevents unhappy readers.
A symbiotic relationship exists between your website and its readers. The relationship is mutually beneficial to both.
Your website needs high-quality content (like high-quality food) for nourishment. Your readers need high-quality information for sustenance.
You get what you pay for
In content marketing, as in most other industries, you get what you pay for. High-quality web content isn’t cheap. But it doesn’t have to be expensive.
That may seem a contradiction until you realize that you can do more with less content. Think quality over quantity, and you’ll get the idea.
You have two choices when faced with the task of creating web content: Produce the content in-house or outsource it. Either way, you’ll have to invest money and resources to create the content.
Understand that content is an investment that holds its value over time. Invest wisely, and the right strategy and methodology will carry you to success.
If at first you don’t succeed, | try, try, try again
When managing website projects, I prefer the agile project management methodology. It is based on a 5-step process for web content development.
- Planning (adaptive)
- Creation (evolutionary)
- Delivery (early)
- Evaluation (continuous)
- Improvement (rapid)
This agile method is iterative and incremental. Rapid improvement leads to adaptive planning, and the process repeats. Your website lives or dies by a proper understanding of this content life cycle.
Contact the Web Content Doctor today for a FREE CONSULTATION.